Technews blog by Dave Maher

Recently while shopping I noticed how many brands change their advertising on a product offering 50% free or now reduced price. This seem fair but have you ever read the small print for instance toilet rolls. take a brand (*****) read the fine print and you will see. Extral long roll but (now tinner or narrower), now over 1000 sheets (but length reduced by1.5cm) so 1000 is only 800 regularlength.

How about washing powder same size box same packaging and still the same price for the last few years. This sounds great all the other brands ane slowly raising prices but this brand remains the same (notice the weight is shrinking slowly to compensate).

How about a great deal on a new 20,000 car for only 11.500 (only with a deposit or trade in of 8,000) so the car is realy 19,500 still you save 500.00 (unless additional charges need to be added first, spare tyre, jack, etc…

How about the lose weight products claiming you can lose 5Lbs in 1 week while eating their cereal twice a day at their overpriced tagread the small print (lose up to 5Lbs a week by replacing two meals with any cereal at the regular price not just their brand).

Important read any mail related to services you already have advertising new improvments  and upgrades or better services the small print usually claims this will effect your current agreement unless you notify us in writing by such a date.

Advertising began as a way of attracting the consumer to a product and slowly evolved to misdirecting the consumer by walking the line of advertising standards. Next time you see an ad, poster or flyer thats too good to be true read the fine print first.

Author David